Branding

Graduate Student Council (GSC)

 

During my year as GSC president, I lead a comprehensive rebranding effort of the Graduate Student Council starting with a new logo and then transferred down to the website and all marketing materials.

 

 

 

 

 

 

 

 

 

 

 

 

 

DASH

 

For my Master's degree capstone project, my group and I were assigned to work with DASH by Next Gear Solutions to develop an IMC campaign for them. Tweaking their logo was only part of the campaign.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Reimagine Recyling

 

For IMC 504, we were tasked with creating an IMC for Reimage Recyling, a project of Coca-Cola, Inc. Below are highlights from the rebranding.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Reimagine Recycling Pitch PDF