COLLEGIATE AND PROFESSIONAL EDUCATION

MBA from Bernard Baruch College of Business Administration, CUNY. DBA (Doctor of Business Administration), Emphasis in Marketing Management with Statistics/Research Methodology minor, University of Kentucky, Major focus was in Marketing planning, consumer decision making, and the development of information based decision models. Additional emphasis in research design and assessment techniques.

TEACHING EXPERIENCE

25 plus years of University Business Teaching, Currently Clinical Professor of Marketing, University of Mississippi.

BUSINESS AND PROFESSIONAL EXPERIENCE

Consulting Profile

• Principal of Wecapisca.com.
• Market planner with an extensive background in the acquisition/use of research based information for decision making.
• Leading edge database research and e-commerce experience.
• Strong analytical/statistical design (SPSS, SAS), communication/ spreadsheet/database/presentation, teaching, leadership, management, and problem solving skills.
• Market/applied knowledge of leading edge technology, including analytical and communication hardware/software.

1977-Present
American Marketing Association
Society for Marketing Advances
Decision Sciences Institute
Academy of Marketing Science
Travel and Tourism Research Association (Editorial Advisory Board)
Association of Marketing Theory and Practice
Direct Marketing Educators Association
Direct Marketing Association

Participation in the above organizations has included various paper reviews, discussant duties, and track chairperson duties.

EDITORIAL REVIEW BOARDS

Journal of Travel Research, (1980-2002), Travel and Tourism Research Association, Graduate School of Business, University of Colorado.

Journal of Marketing Theory and Practice, Rollins College, Crumer Graduate School of Business

International Journal of Electronic Business, and Journal of Internet Marketing and Advertising,
College of Informatics, Yuan Ze University, 135 Yuan-Tung Road, Chung-Li, Tao-Yuan 320, TAIWAN

PUBLICATIONS: Sampling of Articles

"The Changing Digital Dynamics of Multichannel Marketing: The Feasibility of the Weblog - Text Mining Approach for Fast Fashion Trending", (co-authored), Accepted and in revision for forthcoming publication in the Journal of Fashion Marketing and Management.

"Investigating the Curricula Effects of Business Ethics for the Net-Generation College Student Regarding Music Piracy Behavior," Journal of the Academy of Business Education, (Fall 2004), 73-84.

"Designing Interactive Websites That Sell: A Marketing Perspective"(co-authored), accepted for publication in Journal of Business Disciplines, Summer 2002.

"Profiling Later Aged Female Teens: Mall Shopping Behavior and Clothing Choice" (co-authored), The Journal of Consumer Marketing, Vol. 19, #5, 2002.

"The Impact of E-Commerce on the Merchandising of Women's Clothing in Traditional Shopping Centers/Malls" Journal of Shopping Center Research,
Vol. 7, #2, Spring 2000.

"A Conceptual Choice Model for Hospital Services" (co-author, Susan L. Taylor), Journal of Marketing Theory and Practice , , Vol. 7, #4, Fall 1999.

"Reducing Truck Driver Turnover: An Internal Marketing Perspective" (co-author, Susan L. Taylor), Journal of Transportation Management, Fall/Winter, 1998.

"Reducing Turnover In Public Accounting Firms: An Internal Marketing Strategy" (co-author, Susan L. Taylor), Journal of Professional Services Marketing, (Volume 17, Issue 2, 1998).

"Service/Good Analysis: A New Theory with Application Methodology" (co-author, Barry Langford), The Journal of Marketing Theory And Practice, (Fall, 1998).

"Ten Thoughts On Employee Retention" (co-author, Susan L. Taylor), HRfocus, (October, 1997).

"Internal Marketing Can Reduce Employee Turnover" (co-author, Susan L. Taylor), Supervision, (December, 1997).

"Limitless Versus Sustained Growth Strategies: What's The Answer To The Corporate Growth Dilemma?" (co-author, Susan L. Taylor), Business Forum, (Spring - Fall 1997).
 

PUBLICATIONS: RECENT BOOKS AND MONOGRAPHS

Authored Power Point Quiz Questions: Marketing: Real People Real Choices, Fourth Edition, by Michael Solomon, Greg W. Marshall, and Elnora Stuart, Prentice Hall, 2006. PowerPoints for CLASSROOM RESPONSE SYSTEMS (CRS): These Q&A style slides are designed for classrooms using ‘clickers’ or classroom response systems.

Business Research for Decision-Making, First Edition / Second Edition /Third Edition / Fourth Edition (collaborator) (co-author Duane Davis), Belmont, CA.: Wadsworth Publishing Co., 1985, 1988, 1993, 1996.

Instructor's manual, Business Research for Decision-Making, Third Edition (co-authors Duane Davis and Jeff Allen), Belmont, CA.: Wadsworth Publishing Co., 1985, 1988, 1993, 1996

Marketing: Principles and Strategy, Second Edition by Henry Assael (Test Bank), Forth Worth, TX.: Dryden Press, January, 1993.

Guidebook for Business Analysis Methods, University of Maryland University College, College Park, MD., February, 1993.

"Pastalena" and "Edna and Doug's Travel," cases published in Starting and Managing the Small Business, (Kuriloff, Hemphill, Cloud), McGraw Hill, 1993.

A SAMPLING OF PROFESSIONAL PRESENTATIONS AND PROCEEDINGS

"The Changing Digital Dynamics of Multichannel Marketing: The Feasibility of the Weblog - Text Mining Approach for Fast Fashion Trending", (co-authored), Published Extended Abstract, DMEF, San Francisco, October 2006.

"A Conceptual Look at the Me Role in Clothing Purchase Decisions: Implications for Targeting and Retailing" Presented at ABRC, San Juan, Puerto Rico, March 2004.

"Validating Web Research Using Related Media Surveys and Alternative Survey Entry Links/Banners," (co-authored), Presented and Published in the Proceedings of The 2002 Educator's Conference of The Direct Marketing Educational Foundation, San Francisco, California, October 2002.

"Consider Web Research When Immediacy and Sample Size are Paramount," (co-authored), Presented and Published in the Proceedings of annual meeting of the Academy of Business Disciplines, Ft. Myers Beach, Florida, November, 2002.

" A Market Approach To Designing Websites That Sell," (co-authored), Presented and Published in the Proceedings of the 2002 Annual Meeting of the Association of Marketing Theory and Practice, Savannah, Georgia, March, 2002.

"Factors Affecting The Marketing Of Child-Care Services To Inner-City African American Families," (co-authored), Presented and Published in the Proceedings of the 2002 Annual Meeting of the Association of Marketing Theory and Practice, Savannah, Georgia, March, 2002.

"Women Internet Shoppers: A Perspective", (co-author, Susan L. Taylor) To be presented at the annual Meeting of the International Shopping Center Council, Washington, DC, November, 2000.

"Surviving the Click versus Brick Wars by Managing Five Customer Contact Points", (co-author, Barry Langford)  To be Presented and Published in the Proceedings  of the Annual Meeting of The Direct Marketing Education Association, New Orleans, October, 2000.

"Psychographic Profile Differences of Rural Outshoppers for Healthcare: Preliminary Findings", (co-author, Susan L. Taylor),
Presented and Published in the Proceedings of the 2000 Annual Meeting of the Association of Marketing Theory and Practice, Hilton Head, SC, March, 2000.

"Shopnow.com", (co-author, Susan L. Taylor), Presented and Published in the Proceedings (in the BP/SM track) of the Annual SECRA Meeting, Myrtle Beach, NC, February, 2000.

"An Example of Service/Good Analysis Of A Traditional Pure-Service Product: The Personal Automobile Policy (PAP)", (co-author, Barry Langford), Presented and Published in the Proceedings of the 1996 Annual Meeting of the Association of Marketing Theory and Practice, Hilton Head, SC., April, 1996. (Best Paper in Track)

"Mexico's Roller Coaster Economic Ride As A Predictor of Consumer Attitudes", (co-author, Stephen Calvert), Presented and Published in the Proceedings of the 1996 Annual Meeting of the Association of Marketing Theory and Practice, Hilton Head, SC., April, 1996.

"Consumers' Attitudes Towards Marketing and Business Practices Pre and Post The December 1994 Peso Devaluation in Mexico", (co-author, Stephen Calvert), Presented and Published in the Proceedings of the Academy of Business Administration, Global Business Trends Conference, Aruba, December, 1995.

"The Business School in Transition," Association of Marketing Theory and Practice, Savannah, GA., April, 1995.

"Chaos Theory: Is it Useful for International Marketers", Keynote Address, International Meeting of AIESEC, Marketing and MBA Congress, Thessaloniki, Greece, 8-10 December, 1994.