INDEPENDENT: Take Home Test #3, SPSS

150 Points

This data set refers to a partial set of questions from a REAL larger Marketing Research study that was initiated to assess the strength of a branded toiletry product
that could be used by both males and females. It was competitively priced and market tests indicated that it worked. Product sales are expected to be driven by word of mouth.
I would like you to analze this data and tell me (using statistical output and words in a well written document in Word) what the similarities and differences are between demographic groups and the set of four questions.

Examine the data for purity, including outliers that might cause difficulty. If changes are made to the data, explain the rationale behing the changes. Then conduct the analysis.