Pre-requisites
See Catalog: Mktg 351, etc.
If you are taking this class for graduate credit, you will be required to complete an additional project that requires a knowledge of the Marketing Research Literature and an application of the concepts and techniques of Marketing Resaerch to solve a managerial marketing problem.

The School of Business Administration upholds honor and academic integrity in all of its teaching, research, and service activities. All business faculty, staff, and students are charged with the responsibility to behave with personal and professional integrity and to refrain from dishonorable conduct.

Chapter Slides
Click on the appropriate chapter and download slides.

Course Description: The role of research in marketing decision making, research design and methodology, appraisal of alternative research methods, concepts for dealing with and collecting primary data, use of marketing research in organizational decision making.

General Course Objectives: Student will be able to integrate and logically think about the role marketing research in the development of a marketing plans and solving marketing problems.

1. Understand the terminology of marketing research.
2. Explain the theoretical aspects of marketing research.
3. Integrate marketing research concepts for an overall understanding.
4. Apply marketing research to organizational decision making.
5. Learn and apply decision technology (SPSS) to a specific marketing problem.
6. Apply ethical marketing research methods. Take The Ethics Challenge (Mandatory).

Teaching Philosophy

Students learn more when their interest level is high, teaching is interactive, and learning is reinforced by doing. Business courses must be designed and conducted so students become comfortable learning and using the skills and tools business and government employers want, in addition to the business knowledge base that students need to succeed in their careers.

Also, students learn more through active learning exercises in class. Therefore, class attendance AND informed, enthusiastic class participation will determine 15% of your semester grade.

Class attendance is mandatory during ALL client workshop and presentation days.

PARTICIPATION : IMPORTANT NOTE: It will be assumed that you studied all assigned material BEFORE CLASS and you have come to class prepared to discuss the assignments. You will be randomly asked questions in class based on this assumption, and 15% of your final grade in the class will be a participation grade. Your class participation grade will come from your in-class answers to these questions along with your other participation as noted in this syllabus. IF YOU ARE NOT IN CLASS, YOU CANNOT PARTICIPATE AND THIS WILL AFFECT YOUR PARTICIPATION GRADE. FOR EACH ABSENCE AFTER ONE (1), YOU WILL BE DOCKED 20 POINTS ON YOUR PARTICIPATION GRADE.

In other words, each class will consist of interactive participation in the discussion by each of you that will determine most of your class participation grade, which is a significant portion of your final grade for this semester. So, study all assigned material before class because totally uninformed participation will be counted as zero participation.

SOME GUIDELINES THAT MAY HELP YOU

1. Prepare and read all the chapter materials...may require cumulative chapter reading/articles, etc.
2. All assignments must be typed to receive credit.
3. Prepare your discussion materials so you can get involved in the class discussion.
4. If, for some reason, the University is officially closed on a scheduled exam day or a day that an assignment is due, the scheduled item will automatically take place at the next class meeting.
5. ALL, Yes that's ALL assignments are to be turned in on the day required in HARD copy, yes Hard copy ------NO, yes I said NO assignments will be accepted by e-mail, -------for Any, yes I said ANY reason. No hard copy, means no grade for that assignment.

Marketing Research Project: Topic TBA

The goal of the project is to have students apply the knowledge they accumulate in each chapter. You will be responsible for developing a written marketing research report.. The research area will be service and service development and quality. Toward the end of the semester, you will make a short PowerPoint presentation to the class or the sponsor organization. More details on this project will be given during week 2 class. This project is worth 250 points -- 150 points for the written report and 100 points for the formal class presentation.

The project will require a considerable investment of time and effort.

PROJECT DESCRIPTION: TBA


IF THIS IS SPECIFIED AS A TEAM PROJECT: To ensure that the project is a collaborative effort, each student will have the opportunity to evaluate the performance of other members in his or her group immediately following the oral presentation. The following evaluative scale should be used:

If the majority of the group gives a member a "C" average or better, then the group member's individual grade will be the same as the group grade. If the majority of the group gives a member a "D", then the group member's individual grade will be 50 points less than the group grade. If the majority of the group gives a member a "F:, then the group member's individual grade will be 100 points less than the group grade.

NOTE: If a group deems one of its members as being disinterested in participating in the project, the group has the right to purge the member at any time. The removed group member will then be responsible to do his/her own project. It will be due the same time as the group's project.

I do not accept late assignments. Absolutely no exceptions!! That means that you must turn in your written report and make the team presentation on the date designated by the instructor. The team presentation cannot be made up and for every day that the written report is late all groups members will lose one letter grade, including the due date.

Grade----------------# Points Needed

     A                             901 -1000
     B                             801 - 900 
     C                             701 - 800
     D                             600 - 700

Less than 600 points is a failing grade- F

-Introduction
-Decision Making
-The Marketing Research Process
-SPSS
Writing, Chapter 18
Chapter 1-2

Chapters 6-7
General area of Research
Project Requirements

Still on track for test 9/22

Chapters 8-9

SPSS Continued

Chapters 12-13

Test #2, All above

CRAWDAD
QUALTRICS

More analysis/SPSS

Data for Test #3
INDEPENDENT Take home test due on 11/17. No lates accepted for any reason.

Project Discussion