Prerequisites: Mktg 351 (Min Grade C) or Permission of Instructor

If you are taking the course as an elective, please be sure that it fits somewhere in your program.

The School of Business Administration upholds honor and academic integrity in all of its teaching, research, and service activities. All business faculty, staff, and students are charged with the responsibility to behave with personal and professional integrity and to refrain from dishonorable conduct.

DEFINITELY REQUIRED

Course material type:
Textbook
ISBN:
9780230105720
Title:
The New Rules of Retail
Author:
Robin Lewis, Michael Dart, (Referred to as LD in syllabus)
Publication information:
Palgrave Macmillan

Description:
6.1"x9.3"x1.1"; 1.2 lb; 256 pages Hardcover; 2010-12-07

Course material type:
Textbook
ISBN:
9780814410721
Title:
Digital engagement
Author:
Leland Harden and Bob Heyman (Referred to as HH in syllabus)
Publication information:
New York : American Management Association, c2009.

Description:
xii, 244 p. : ill. ; 24 cm.



Recommended (NOT NECESSARY: However will give you great insights, and they are cheap)

Course material type:
Textbook
ISBN:
9780470107416
Title:
Specialty shop retailing
Author:
Carol L. Schroeder (Referred to as S in the Syllabus)
Publication information:
Hoboken, N.J. : John Wiley & Sons, c2007.

Textbook
ISBN:
9780470043936
Title:
Marketing your retail store in the internet age
Author:
Bob and Susan Negen (Referred to as N in syllabus)
Publication information:
Hoboken, N.J. : J. Wiley & Sons, c2007.

Course Description: This course introduces students to the basic concepts of retailing. Subjects covered include the structure of retailing, analysis of the retail consumer, franchising, supplier relationships, location planning and analysis, store design and visual merchandising, as well as legal and ethical issues in the retail environment.

Note Taking: You need to take notes during the class. Classroom lectures, discussions, videos, etc., are testable materials. NO LAPTOPS CAN BE USED IN THE CLASSROOM.

Introduction To Retailing Objectives:

After completion of this course you should be able to:

1. Understand the underlying principles of retailing, the process of retail selling/marketing, and the role of retailing in the firm's marketing mix.
2. Be aware of advances in technology, tools, and methods available to run a retail establishment.
3. Understand and appreciate ethical standards and legal considerations confronting today's retailer.
4. Be familiar with the variety and types of retail stores and how they function.
5. Utilize and apply the concepts presented in class to evaluate and guide a successful and profitable retailer.

We never want this!!!!!!!!!

Teaching Philosophy

Students learn more when their interest level is high, teaching is interactive, and learning is reinforced by doing. Business courses must be designed and conducted so students become comfortable learning and using the skills and tools business and government employers want, in addition to the business knowledge base that students need to succeed in their careers.

Also, students learn more through active learning exercises in class.

2. There will be five (5) in class exams plus a final exam.

Given the nature of the course, exams will be cumulative (building blocks). BRING A #2 PENCIL, and a 50/50 scantron TO ALL EXAMS. Exam 1-5 will be class length and 50 MC and or T/F. The final (6th, sixth exam) will be comprehensive, 150 questions.

All exams will be objective and contain questions from all aspects of the course. In addition to the text, students are also responsible for any information presented in class in the form of readings, handouts, videos, exercises, guest speakers, etc. I cannot possibly cover all of the material for the exams in class. Exams will be approx 30% from class notes, library exercises, Premium Content, and 70% from book.

EXAM RULES:

Makeup exams will not be given for any reason. If you miss exam 1, 2, 3, 4, 5 your final exam grade will be the grade that will be assigned for the missed exam from 1, 2, 3, 4, 5.

If you miss more than one exam from exams 1, 2, 3, 4, 5 you will automatically fail the class.

If you take ALL of the in class exams, you can drop your lowest grade from 1, 2, 3, 4, 5 and use the average of the remaining four (4) exams as the grade to fill in your dropped grade. If you take all of the exams and are satisfied with your five test average, you can OPT OUT ( You will be notified of this date, time) Formally in writing- as an email) of the final exam and this 5 test average grade will be your final grade. Given this option, if you do not opt out of the final exam then your five (5) original exams will count and your final exam will be mandatory. Again, you must take all of the five (5) inclass exams to opt out of the final.

All others (that do not have the opt out option) must take the final exam on the scheduled final exam date - NO EXCEPTIONS. If you miss the final exam, you will fail the class.

Some Guidelines

1. Prepare and read all the chapter materials...may require cumulative chapter reading/articles, etc.
2. Prepare your chapter materials so you can involved the class in discussion.

University policy provides for reasonable accommodations to be made for students with verified disabilities on an individualized and flexible basis as specified under Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990 (ADA).

SDS provides classroom accommodations to all students on campus who disclose a disability, request accommodations, and who meet eligibility criteria. We do not have specialized programs for specific types of disabilities.

2/20, study day (Reading Catchup)
Exam #2 (2/22)

Exam #3 (3/7)

Exam #4 (3/28)

4/16 Study Day, No Class
Exam #5 (4/18)

Putting it all together

TBA