IMPORTANT
NOTICE FOR DL CLASSES
NO TECHNOLOGY THAT USES A BATTERY - CAN BE IN THE "ON" POSITION
WHILE IN YOUR POSSESSION- DURING CLASS OR IN THE CLASSROOM DURING BREAKS.
THIS INCLUDES BUT IS NOT LIMITED TO LAPTOPS, TABLETS, NETBOOKS, AND CELL
PHONES. |
|
The University Of Mississippi
School of Business Administration
MKTG 351-Spring 2012
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|
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Dr. Robert M. Cosenza
|
| Phone: (662)
342-4765 |
E-Mail: rcosenza@olemiss.edu |
| Office: TBA |
Office Hours: See Office Hours
Link |
| Time: MW: 11:00
- 12:15, Booneville, Tupelo, Desoto |
Location: DE
and Live
|
| Prerequisites: Prerequisite:
junior standing. |
| DISCLOSURE:
This e-syllabus is a living, changing document. The basic framework, chapter
assignments, and test dates should never change-except under very unusual
circumstances. However, if I would like to add something helpful to your
learning of a topic, I may add a link to the clarification. You are responsible
for checking the syllabus before each class date to ensure that you are
current in the class. THIS IS YOUR RESPONSIBILITY. |
| Course material
type:
Textbook
ISBN:
9780077386436
Title:
Marketing
Author:
Dhruv Grewal, Michael Levy (GL)
Publication information:
New York : McGraw Hill/Irwin, c2011.
REFERRED TO BY THE LETTERS (GL) plus (Chapter) IN
ASSIGNMENTS ON THE SYLLABUS. |
|
PODCAST LINK
MKTG 351
Podcast
Link
Reminder:
You should have QuickTime software and plugin installed on your computer.
Also you
should click on the video "Thumbnail" to watch the podcast.
The videos work fine with Internet Explorer and Safari browsers, however,
it might not be compatible with Firefox in some cases.
|
| Catalog Description:
351. MARKETING PRINCIPLES. Basic principles and methods
of marketing consumer and industrial goods; functions and institutions
involved in marketing processes. |
| School
of Business Administration : Statement of Academic Integrity
The School of Business Administration
upholds honor and academic integrity in all of its teaching, research,
and service activities. All business faculty, staff, and students are
charged with the responsibility to behave with personal and professional
integrity and to refrain from dishonorable conduct.
|
| Course Objectives: ( Evaluation
technique in parens) Students majoring in several areas are taking this
course. To meet the needs of the different majors, this course will be broad
and varied. We will cover many topics relating to the fundamentals of marketing.
After completion of this course you should be able to: |
| 1. Recall a definition of marketing
and explain marketing's role in the American business environment, the global
environment, and in the individual company. (MC testing) |
| 2. Describe in detail
and apply the principles of the marketing mix (product, price, place, promotion,
and distribution) in a marketing plan. (MC testing) |
| 3. Discuss the marketing
concept and how it affects strategic marketing planning, including the commitment
(organizational acculturation) to the concept. (MC testing) |
| 4. Define ethics and
describe the importance of marketing ethics to marketing decision making.
(MC and The Ethics Challenge) |
| 5. Define market segmentation
and demonstrate how to segment markets into sub-markets using the marketing
research system, databases, and direct marketing techniques. (MC testing) |
| 6. Explain what targeting
/positioning is and how marketers utilize these concepts. (MC testing) |
| 7. Describe factors
influencing consumer behavior and expenditure patterns. (MC testing) |
| 8. Explain the differences
between tangible goods and services. (MC testing) |
| 9. Recognize the diverse
array of organizations that compete with one another in the global
environment. (MC testing) |
| 10. Illustrate strategy
issues confronted by organizations when making marketing decisions in the
global e-business environment. (MC testing) |
| 11. Explain why companies
use intermediaries to reach target customers. (MC testing) |
| 12. Discuss integrated
marketing communication and its role in the marketing mix. (MC testing) |
| 13. Explain how pricing
works with the other parts of the marketing mix. (MC testing, MC problem
analysis) |
| 14. Detail the marketing/management
process, including strategic planning, organization, implementation, and
control of the marketing process. (MC Comprehensive Final Exam) |
| 15. Apply marketing principles
to service businesses, non-traditional businesses and not for profit institutions.
(MC testing) |
| 16. Integrate basic marketing
principles in the study of advanced marketing/business topics/courses. (Future
consideration in other business courses, and integration and testing of
integrated business concepts) |
| 17. Understand career opportunities
in the field of marketing. (Class Discussion and Questions) |
| 18. Compose effective communication
using the language of Marketing in reports/projects. (MC Comprehensive
Final Exam) |
| 19. Prepare a marketing
plan for a given company and their products. (In
class discussion from end of chapter assignment) |
| Teaching Philosophy: I am
a teacher, a facilitator, a listener/learner, and strive to be a role model
for your personal and management learning/development. |
| Course Requirements: |
| 1. You are expected to behave
in a KEEP-K(Kindness), E(Enthusiasm), E(Excited about Marketing),
and P(Professional) manner. |
|
2. There will be five (5) in class exams
plus a final exam.
Given the nature of the course, exams will be
cumulative (building blocks). BRING A #2 PENCIL, and a 50/50 scantron
TO ALL EXAMS. Exam 1-5 will be class length and 50 MC and or T/F. The
final (6th, sixth exam) will be comprehensive, 150 questions.
All exams will be objective and contain questions from all aspects of
the course. In addition to the text, students are also responsible for
any information presented in class in the form of readings, handouts,
videos, exercises, guest speakers, etc. I cannot possibly cover all of
the material for the exams in class. Exams will be approx 30% from class
notes, library exercises, Premium Content, and 70% from book.
EXAM RULES:
Makeup exams will not be
given for any reason. If you miss exam 1, 2, 3, 4,
5 your final exam grade will be the grade that will be assigned for the
missed exam from 1, 2, 3, 4, 5.
If you miss more than one exam from exams 1, 2, 3,
4, 5 you will automatically fail the class.
If you take ALL of the in class
exams, you can drop your lowest grade from 1, 2, 3, 4, 5 and use the average
of the remaining four (4) exams as the grade to fill in your dropped grade.
If you take all of the exams and are satisfied with your five test average,
you can OPT OUT (Formally in writing- as an email) of the final exam and
this 5 test average grade will be your final grade. Given this option,
if you do not opt out of the final exam then your five (5) original exams
will count and your final exam will be mandatory. Again, you must take
all of the five (5) inclass exams to opt out of the final.
All others (that do not have
the opt out option) must take the final exam on the scheduled final exam
date - NO EXCEPTIONS. If you miss the final exam, you will fail the class.
|
| 3.
If for some reason the University is officially
closed on a scheduled exam day or a day that an assignment is due, the scheduled
item will automatically take place / be due at the next class meeting. |