Marketing Case Analysis Worksheet: Marketing 551
MUST INCLUDE in depth and detailed ANSWERS TO THE QUESTIONS BELOW.
Presentation must concentrate on these answers in NUMERICAL ORDER.
ALL non-presenting students must complete short case form linked in the syllabus. Keep a copy for your file.
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PLAYSTATION

1. What, if anything, should Sony do to turn around the sales of the PS3?

2. What has been Sony’s strategic approach with regard to new product development?

3. What are the key success factors in the video gaming industry today? Are these the same as in the past?

4. What was Sony’s marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3?

5. Compare the marketing program of the Nintendo Wii to the PS3. How are they different?

Include Industry analysis and company within industry competency analysis.
Include a consumer decision analysis for each product.
Include a description of current Marketing Programs for all companies.