Marketing Case Analysis Worksheet: Marketing 551
MUST INCLUDE in depth and detailed ANSWERS TO THE QUESTIONS BELOW.
Presentation must concentrate on these answers in NUMERICAL ORDER.
ALL non-presenting students must complete short case form linked in the syllabus. Keep a copy for your file.
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Coach

1. Discuss Blockbuster’s competitive advantage. Is it sustainable?
2. Discuss the strengths and weaknesses of Blockbuster’s marketing strategy.
3. Discuss the pros and cons of Blockbuster’s strategic alliance with Philips.
4. Does Blockbuster have the appropriate business level (generic) strategy
5. Evaluate Blockbuster’s alternatives for continued growth.
6. What is the major strategic issue facing Blockbuster at the end of the case?
7. Discuss the key factors for success in Blockbuster’s industry
8. In what stage of the industry life cycle is Blockbuster? Discuss the implications.
   
   TO INCLUDE:
   
   • With a higher market share than all of its 300 closest competitors combined, how much further can the company’s market penetration grow?
   • Can any significant technological changes in home entertainment alter the video rental industry’s attractiveness?
   • What are the future marketing implications of Philips Electronics N.V.’s recent investment in Blockbuster stock?